The Internet is the first place more and more homebuyers are beginning their search for a home. The entire home purchasing process took half as long for homebuyers who used the Internet as those who did not. They were able to view listings online and narrow down their search to the few homes they were strongly interested in.
Did You Know ...
...87% of homebuyers used the Internet as an information source
...77% of Internet homebuyers drove by or viewed a home they saw online
In addition to the huge audience of excellent prospective clients, the Internet offers both convenience and cost effectiveness that traditional media cannot. Web sites are more engaging and informative than even the best brochures.
Online real estate marketing is not the way of the future, it is the way of today. Today's consumers want accurate information quickly and conveniently, and as a real estate professionals we must harness the features, capabilities and opportunities of online marketing to meet these ever-increasing customer demands.
Stu Bell's digital marketing plan:
1. Solid Worldwide Web presence
A strong online presence is now essential. Dmitri's personal websites and effective use of e-mail and blogging would be the most important parts of Dmitri's digital marketing plan.
2. Photo/Video/Floor plans
The Web is the seller's best friend, but only if your photos look good. Stu Bell will make sure that you home photos reflect all the best features and assets that your home has to offer.
Custom video and floor plans will maximise exposure giving buyers the best opportunity to experience your home.
3. Twitter & Facebook
Each new listing, open house, showing, price change and sale is broadcast to the world
4. Search engines and Google Street View
Ad-words compaign and automatic sync with Google Street View
5. Local market blogs
6. Open Houses
7. New Listing Mail Outs
8. Newspaper and Magazine Ads